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Why Testimonials Matter on Your Sales Copy and How to Create Them

Testimonials do more than turn a sales pitch into a long-form copy. A lot of website copywriters today don’t see their value and often leave them out of their drafts, but testimonials can do you wonders when used properly. But what are testimonials in the first place? These are blurbs that come from satisfied customers […]

Various Types of Business Marketing

Business marketing is a practice that is followed by an individual person or an organization, including commercial, government or institutions. They want to follow and facilitate the sale of their services or product or anything which in return gives them profit. Business marketing is always seen as B2B. B2B means business to business. It differs […]

Business to Business Marketing Basics

Many companies contract a business to business marketing agency to carry out various tactics in increasing popularity within the B2B market. B2B marketing is a process of promoting goods or services to other businesses or companies. This form of marketing is multifaceted, involving different strategies and making use of different channels. B2B marketing is important […]

4 Basic Aspects of Small Business Marketing

Small businesses often work with a limited budget and amount of resources, thus it poses a major dilemma in terms of marketing the business to compete with larger corporations. One mistake that small business owners often commit is that they often spread themselves too thin. Thus, there is no focus on their small business marketing […]

How to Improve Your Local Business Marketing

Do you know that local business marketing is not only meant for businesses that are using the internet and other technological tools to develop their universal path? Local marketing for a business is also sometimes referred to as local SEO. Generally, it is concentrated on the geographical places where you are running your business. It […]