Why Testimonials Matter on Your Sales Copy and How to Create Them

Testimonials do more than turn a sales pitch into a long-form copy. A lot of website copywriters today don’t see their value and often leave them out of their drafts, but testimonials can do you wonders when used properly. But what are testimonials in the first place? These are blurbs that come from satisfied customers […]

Various Types of Business Marketing

Business marketing is a practice that is followed by an individual person or an organization, including commercial, government or institutions. They want to follow and facilitate the sale of their services or product or anything which in return gives them profit. Business marketing is always seen as B2B. B2B means business to business – for […]